This was a project made in the Glasgow School of Art.
The aim was to develop a proposition for a brand, and its signature product. We were assigned with a Deadly Sin as a theme, from which we would develop a proposition, and my theme was Wrath.
KAON
Kaon is defined, by the dictionary, as an unstable meson
produced as the result of a high-energy particle collision.
The name Kaon also sounds like chaos, which connotes wrath.
The name Kaon also sounds like chaos, which connotes wrath.
Kaon provides catharsis of wrath through products designed to harness
your energy and utilise it to create a positive outcome, thus eradicating
any regret usually felt in the aftermath of an outburst of emotion.
Kaon is a relatable brand which connects consumers through its products,
which provides a feeling of acceptance on both the consumer’s behalf
and towards the emotion of wrath.
Through this connection we highlight the cause of wrath and raise
awareness among the customers, helping them communicate
awareness among the customers, helping them communicate
and resolve the issues adressed.
THE PRODUCT
This Kaon product is designed to be cathartic. It aims to be a physical release of wrath, with a positive outcome.
It provides a mean of venting, and embracing wrath, whilst using it as a creative way to communicate and resolve whatever caused this wrathful behaviour.
This Kaon products lets the user understand their behaviour without having to face an ugly aftermath, by letting their outburst and face the consequences rather calmly.
It provides a mean of venting, and embracing wrath, whilst using it as a creative way to communicate and resolve whatever caused this wrathful behaviour.
This Kaon products lets the user understand their behaviour without having to face an ugly aftermath, by letting their outburst and face the consequences rather calmly.
It's an object that records the sound of the user on the moment of wrath release. It’s activated by touch, since it’s pressure sensitive, along with having a sensor for proximity and warmth. When it notices it’s still and vertical for x amount of time, it reproduces what it recorded.
This recording includes kicking, screaming, punching, throwing, and all the kind of actions you performe while wrathful.
When the sound is being recorded, the device has ink in a surface, that vibrates with the sound waves. This makes the ink jump. As it’s jumping, it freezes mid-air. This means you have a visual representation of the sound of your wrath.
This sculpture can then be taken out of the recipient and kept to be able to have it as a reminder or, the more you use it, to see your progress through time.
Following the thought of the sculpture, and the beautiful outcome we had defined earlier on the project, I wanted to have a dichotomy between the ugly conception of wrath, and how it could be percieved in another way.
This product could be useful as a tool in psychiatric therapy. It would work as an object in which the user would release its wrath, and the outputs (sculptures) could be a way of analysing the progress.
PROCESS
